Susan, how did your journey in fashion begin?
My journey in fashion began at a young age, inspired by the vibrant styles in Lagos. My involvement deepened when I participated in GTB Fashion Week in 2017 and was selected as the face of GTB fashion week in 2017, which allowed me to connect with industry professionals and transform my passion into a career.
What inspired you to pursue a degree in business management?
I was driven by my desire to understand the business aspects of various industries. I wanted to equip myself with the skills needed to effectively manage and promote brands, especially in the fashion and beauty sectors.
Can you share the most valuable lesson you learned from your MBA?
The most valuable lesson I learned is the importance of strategic thinking and sustainability in business. It taught me how to balance profit with purpose, especially in health safety and environmental contexts.
How has winning Miss Earth Nigeria shaped your career?
Winning Miss Earth Nigeria significantly enhanced my visibility and credibility in my passion for environmental advocacy. It also provided me with a platform to advocate for environmental issues and empower others, which is a cause close to my heart.
What was your experience like at Miss Earth?
Competing in Miss Earth was a thrilling experience that exposed me to diverse cultures and perspectives. It taught me resilience, humility, and the importance of using one’s voice to create change, and making it to the Top 10 was so memorable.
What’s your favourite memory from GTB Fashion Week?
My favourite memory is walking the runway with fellow models, feeling the electrifying energy of the audience, and seeing the collective creativity of designers come to life. It was a powerful affirmation of our shared passion.
How do you balance motherhood with your career?
I prioritize scheduling and setting boundaries. My family is essential to my life, and I make sure to carve out quality time with my daughter, Adele, while ensuring that my professional responsibilities are met.
What role does your family play in your career choices?
My family is my support system. They inspire me to pursue my passions and remind me of the importance of staying grounded and true to my values, especially in a challenging industry like brand and image consultancy.
How do you define your personal style?
I define my personal style as elegant and versatile, often blending traditional Nigerian attire with contemporary fashion. I love experimenting with colours and textures that reflect my heritage.
What trends are you most excited about right now?
I’m excited about the resurgence of sustainable fashion. More designers are becoming eco-conscious, which aligns closely with my advocacy for environmental awareness.
How do you stay inspired in the fashion industry?
I stay inspired by surrounding myself with creative thinkers, attending fashion events, and constantly exploring new art forms and cultures. Reading fashion magazines and studying fashion history also fuels my inspiration.
What’s your go-to outfit for a special occasion?
My go-to outfit is a well-fitted ankara dress paired with statement heels. This look allows me to honor my roots while showcasing my personal style.
Can you tell us about your role as an image consultant?
As an image consultant, I work with clients to help them enhance their personal and professional images. This includes styling advice, public speaking training, and branding strategies to ensure they present themselves authentically.
What’s the most challenging PR campaign you’ve worked on?
The most challenging PR campaign involved managing public perception during a brand crisis. It required strategic communication and quick thinking to restore their image effectively.
How do you empower Nigerian entrepreneurs?
I empower Nigerian entrepreneurs by offering PR strategies to boost their visibility and credibility. I also promote their businesses at global events, allowing them to connect with international audiences.
What do you love most about promoting local businesses?
I love showcasing the unique talents and stories behind local businesses. It gives them a platform to shine and helps build a stronger, more diverse economy.
How do you incorporate your faith into your work?
My faith guides my values and decisions, reminding me to act with integrity and compassion. I rely on prayer for guidance and strength when facing challenges.
What’s your favorite book that has influenced you?
I am an Author myself. I have written 2 books on environmental conservation and protection but my favorite book is “The 48 Laws of Power” by Robert Greene who happens to be my mentor and we follow each other on Instagram and i have also interviewed him. The book offers timeless principles of effective leadership and personal development that I apply in my career and personal life.
How do you unwind after a busy day?
I unwind by spending quality time with my family, watching movies, or reading. Engaging in hobbies such as cooking our favorite jollof rice and fried plantain helps me relax and recharge.
What’s your favorite movie genre?
I love romantic genres, Sci-Fi and action movies. They often tell beautiful stories about relationships and personal growth, which resonate with me emotionally & the Sci-Fi movies reminds me of staying futuristic innovative in my style and the action movies reminds me to stay grounded in a complex world filled with uncertainty.
Who is your biggest fashion icon?
My biggest fashion icon is Michelle Obama. Her style exudes elegance and empowerment, and she effortlessly promotes designers from diverse backgrounds.
How do you see the future of fashion in Nigeria?
I see a bright future for fashion in Nigeria, with a growing emphasis on sustainability and the fusion of traditional craftsmanship with modern design. The global appetite for African fashion is gaining momentum.
What advice would you give to aspiring models?
I would advise aspiring models to stay authentic, work hard, and be resilient. The industry can be tough, but believing in oneself and maintaining a positive attitude can open many doors.
What’s one misconception about being a beauty queen?
A common misconception is that beauty queens lack substance. In reality, we often work hard behind the scenes on important causes, using our platforms to drive meaningful change in society.
How do you handle criticism in the public eye?
I handle criticism by focusing on constructive feedback and not taking negativity personally. It’s important to stay true to oneself and remember that everyone has their own opinion.
What’s your favorite dish to cook for your family?
My favorite dish to cook is jollof rice with fried plantain. It’s a family favorite, and I love sharing the joy of cooking delicious meals together.
How do you keep a positive mindset in challenging times?
I practice gratitude and mindfulness. Reflecting on my blessings and engaging in prayer helps me maintain a positive perspective even in tough situations.
What’s one thing you wish you knew before starting your career?
I wish I had known the importance of networking earlier on. Building relationships and connections can significantly influence career opportunities and growth.
How do you define success?
I define success as achieving a sense of fulfillment, impacting my community positively, and continuously striving for personal and professional growth.
What’s next for you in your career journey?
Next, I aim to expand my PR consultancy to include more entrepreneurs, especially in the tech and sustainable sectors. I also look forward to writing a book sharing my experiences and insights to inspire others.
