Viktoriia Plysenko is not just a participant of BRANDFACE.
She is its reflection, its voice, its manifesto.
When she joined the project, the strength was already within her. But through her journey in BRANDFACE, that strength became visible. Her energy, discipline, and inner depth became the foundation of ad campaigns, fashion shoots, and countless stories that have inspired women around the world.
Today, Viktoriia is the face of the Wella Professionals Ukraine campaign.
Her image lit up Europe’s largest digital screens — right in the heart of Kyiv, at the iconic Gulliver shopping center.
She has walked in major designer runway shows during Fashion Weeks in Paris, Brussels, Tbilisi, and Istanbul, representing BRANDFACE across the international fashion scene.
She has starred in numerous fashion editorials and glossy magazine features.
“A model is not just someone who poses — she’s someone who inspires. Every shoot is a challenge. Every runway walk is a test of endurance. And every project is a quiet, powerful ‘yes’ to yourself.”
For Viktoriia, BRANDFACE became a space where she could finally hear her own voice — and let it be heard.
She puts it simply:
“I stopped silencing my feelings. I stopped waiting for approval. I stopped doubting myself the moment I realized — no one needs to understand my path. It’s mine. And I walk it alone, yet never lonely — surrounded by women who also choose to shine.”
That radiance — quiet yet undeniable — is what drew brands, fashion photographers, and editors to her.
Her presence isn’t about perfection. It’s about truth.
Not about posing, but about freedom.
Not a mask — but light.
“BRANDFACE became my ‘yes’ to myself. A space where beauty isn’t a mask, but energy. Where women don’t compete — they support. Where you don’t play a role — you become who you are.”
Today, Viktoriia Plysenko is a name backed by a journey.
And every new shoot, every runway, every quote in a magazine — it’s not just about fashion.
It’s about a woman’s strength, quietly but confidently, reshaping the game.
That’s why her story belongs on the pages of Marie Claire — because her voice is the voice of a new generation of women: free, radiant, and undeniably real.
Credits:
Project: BRANDFACE
Clothes: BrandFace Collection
Style: Kirill Savchenko
Photo: Serhii Kovbasyuk
